(Written By: Jim Morris)
In our work, we spend a lot of time trying to understand what, exactly, makes people think the way they think. For organizations to change and for leaders to be effective, this understanding is critical, and it’s incredibly imprecise. People can witness the same event – a speech or a presentation for example – and although they hear exactly the same words, each person’s interpretation of what was said and what was meant is invariably different. Yet, in human behavior, there are some shared ways of thinking that arise in organizations, societies and in fact entire cultures. In our parlance, we call these shared opinions or beliefs “mental models”. Building shared mental models in organizations is one of a leader’s most important responsibilities, and one that is frequently overlooked and underrated.
Musician, conductor, singer and artist Bobby McFerrin proved this point at the World Science Conference in 2009 when he demonstrated the universally accepted, completely unspoken mental model most of share without even knowing it. It is, of all things, the traditional five note pentatonic scale. Many of you may not even know you know the pentatonic scale, check this out…In Search of A Common Chorus .
See! You DO know what the pentatonic scale is and you didn’t even know it, just like the audience in the video. The question from the conference discussion is, were we born with that knowledge or did we acquire it? The answer is generally accepted as “a little of both” but in either case, the video is a brilliant example of how we each share a common mental model – or a common chorus, yet we may not even know it.
One of the most important jobs of a leader is to help people create and share common mental models. In business-speak, we call this “creating alignment” and it is of course critical to understanding and executing on a plan. Not having alignment around core issues is expensive and risky for any organization, and how each of us goes about creating it is different. Coersion doesn’t work – convincing someone to agree through force-of-will becomes a battle. Repetition doesn’t work; we usually become deaf to hearing the same message again and again. “Selling” alignment can work but unless people believe what they are aligning towards, pay only lasts a short while. What does seem to work, and what the pentatonic scale example confirms, is that people align around a common mental model when it becomes intrinsic to their day-to-day worlds. We knew what note to sing when Bobby McFerrin jumped up or down the imaginary keyboard not because he showed us – he didn’t – but because we know the pentatonic scale and knowing it has become intrinsic. How? Repeated exposure to the music that uses that scale. Pentatonic scales are very common and are found all over the world. The scale has its origins in Celtic folk music, Hungarian folk music, West African music, African-American spirituals, Gospel music, American folk music, Jazz, American blues and rock music.
When McFerrin moved, so did our voices, in unison, aligned around a common scale, and most of us did so without any conscious thought. Mental models that bring delight and spark creativity in us are especially easy to learn, so the metaphor could extend even further to as a calling of leadership. A good plan should bring out the best in people and when it does, alignment is easier to create.
How perfect. Part of a leader’s job is creating a common chorus in their organizations.